Campaign

When you hear the word 'campaign', what comes to mind? A political campaign? A military campaign?

To give you some idea of its use in Japan, a cafe near the station is currently having a 'walnut campaign'.

I don't think those walnuts are planning an insurrection or striving to be elected to public office. It just means the cafe is temporarily selling products featuring walnut. 'Campaign' is often used when products are on special, or a particular range is being highlighted.

Even though I have seen this use of the English word 'campaign' many times, I still laugh every time I walk past that sign.