Was looking at my local supermarket's catalogue. The section on meat was labelled 'meat fair' (in Japanese characters), and the apples for sale were not just apples for sale, no, they were an 'apple festival'.
If an 'apple festival' means paying ￥498 (AU $6) for a bag of five apples, I don't see much call for celebration. In fact, the same apples were being sold last week at ￥498 for six apples. Perhaps the catalogue is not intended to show this week's bargains, but rather steer you away from the bum deals.
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